Database Management is custom software developed by Southeaset Print Programs to leverage the power of Variable Imaging Technology with the ultimate goal to make direct mail marketing more effective than ever. Just a reminder Variable Imaging Technology allows you to vary your coupons and messages based on different market sectors in your area.
Initially offered in January of 2007, this custom software has been used in 1,100 stores nationwide with exciting results. In the year since we have introduced, the reporting and graphing features have been refined to provide the most valuable numbers any business owner would want to know about their store which are detailed below. The major benefit and key design of our software as compared to other options is our Markets Sectors are based on order history which makes them 100% accurate. We do not buy any expensive lists that can end up being 30% to 40% inaccurate.
Database management centers around the following "Core Market Sectors":
Each month we see how many customers move into and out of each of these Market Sectors and based on this movement we are able to break your data into 16 different target groups. This allows us to be extremely targeted with your mailing and even more mailing intelligence is being developed for the system now.
- New Customers
- Frequent Customers
- Rejuvenated Customers
- At Risk Customers
- High Risk Customers
- Lost Customer
A monthly report that shows you a general Carrier Route breakdown with demographic information and quantities in each Market Sector.
Related to the Core Markets Sectors by showing how each customer arrived in their current Market Sector over the course of the program.
A breakdown by Carrier Route of the current month's data based on how customers moved within the Market Sectors.
Designed to give you a snapshot of how your store is performing in the areas of Customer Retention, Conversion of New and Rejuvenated to Frequent buyers and Rejuvenation of customers in your At Risk, Hi Risk, and Lost sectors. Owners and managers will find this report to be a valuable report in store operations.
If you would like to discuss Database Management further, please call one of our National Marketing Consultants:
| Tony Agan: 1-800-377-4683 ext. 231 |
| Mark Rumore: 1-800-377-4683 ext. 251 |
| Marie Galbraith: 1-800-377-4683 ext. 247 |
| Caleb Hicks: 1-800-377-4683 ext. 249 |
| Matt Brothers: 1-800-377-4683 ext. 250 |
To see a live sample of the reports, fill out the form below: