1-800-377-4683 
 
     The best way to explain the depth of our services at Southeast Print Programs is to walk through the process of getting your mail out the door. We will start with the inital contact and free market analysis ending with the following up at which point the process starts over but with a better understanding of your area and your store's particular needs.
 
Step 1- Free Market Analysis
   
     The initial step to better understanding your database of customers. Our data acquisition department will work with you or your store managers to download the customer database from your store if it is a system we can access. The alternative is you or your store managers manually pull the database and email it over to us. Once the database is here; we run through several pieces of software to clean the address, purge duplicates and bad addresses, and upload to our Database Management system. Your national marketing consultant will then review the reports and give you recommendations based on what the system is telling them in combination with their experiences other clients.

      We create a spreadsheet that shows you each recommended mailing and the entire work-back from proof approval and data downloads to the pieces being in your customers hands.  This makes it easy for you to keep track of your marketing and spend more time in the stores or communities furthering your business. Some samples of mailing strategies are below.

Customer Rejuvenation Program
       This type of mailing attacks your Hi Risk and Lost Customers. When most people hear about the Rejuvenation Program, they ask, “Why should I send someone a piece who hasn’t ordered in a long time?”. The fact remains that it is 11 times easier to get someone to try you again than it is to bring in a brand new customer. Think about it. You already know that these people like pizza and know you’re there. They are probably just ordering from one of your competitors. You just have to catch their attention to win back their business. How do you do this?
     You send them a piece that they have never received before, a letter from a pizza company. Everyone gets postcards, magnets, menus, inserts, etc. from pizza companies but you never get a letter. Natural curiosity gets people to open and read it and when they do, we have one of the most successful offers in the industry, LG Unlimited topping pizza for just $7.99 or $8.99.
     You are not trying to make a bunch of money on this order. What you are trying to do is get these people to try you again and give them a great product and great service so you can become their normal pizza company.

Frequency Mailings with Menus and Magnets
      The Menu has proven to be effective for lasting response. They get put into a menu drawer and saved on average for 6 weeks. We can now use our Variable Imaging Technology with the menu to make them more effective as an immediate response piece. We also changed the fold on this piece so we can still go directly through the DDU and take advantage of the control and price savings there.
     The Magnet is one product that we have mastered. We have a great magnet solution that allows us to be one of the lowest prices available. We use this piece to specifically target New, Rejuvenated, Frequent, and At Risk Customers.

 
Step 2- Mailing
    
     Once we have finished the analysis of the database and discussed a strategy with you, the process of getting the mail out begins. The first stage is selecting the targeted customers from your database by using our selection tool that gives us a visual representation of your Core Market Sectors or the 16 movement categories.


    After the targeted customers are selected, several different departments coordinate with each other to associate the correct addresses with the correct coupon to be placed on the right creative. At the same time, insuring each and every job receives the best possible postal discounts available. Once the job has been built and sent to our variable imaging equipment where the actual printing of the addresses and coupon offers are completed. The pieces are then sorted to comply with United States Postal System regulations and then put into the que for our in-house post office to be cleared.

    Once the mail is cleared, it is then boxed and shipped to approriate place in the postal stream to hit your requested in-home date. We have built a relationship with the post office over the years that enable us a deep understanding of the inner workings of how mail travels through the system and we use that knowledge to best determine where we are going to ship it. The job is shipped and that immediately initiates our next step in our work flow which is tracking; an absolute value-added service we provide to all of our clients automatically..

 
Step 3- Tracking
     
     One of the best advancements that our company has made in the past year is our addition of a Tracking Department. It does not matter how effective the data analysis was, how powerful the creative or piece is, and how aggressive your coupon strategy is if you don’t get the mailing when you are expecting it. You have extra staffing and food on days when you are expecting a mailing. If the mailing hits early, you are not ready. If the mail hits late, your food and labor cost is out of whack.

      In no way shape or form are we saying that every mailing that we send out is in-home on the exact date that we are shooting for. We still deal with postal and shipping mistakes like everybody else. But we do take extra measures to ensure the highest accuracy.

     First, we use DDU entry whenever we can. Obviously that helps us be as accurate as possible hitting the exact day we are shooting for. With Letters we will be going through the SCF but we have had a lot of success this year being accurate on those as well.

   With every one of your mailings, our Tracking Department will use UPS tracking to follow the packages into the post office. If we see that something is going to be late then we will call you ahead of time to give you as much warning as possible.
Step 4- Follow-up
     

The mailing has hit the in-home date, customers are calling in, and you are extremely satisfied with the return on investment but what now? Your sales representative will be following up with you about your next scheduling mailing and emailing the reports from our database management system so you can see for yourself the movements of customers and the areas that need the most focus. If your system is accessible by us, you will need to do nothing to get your current database to us because your sales representative will schedule everything with our information technology department. If we cannot access your system, you will need to send us only one file pulled from your point-of-sale system.

As always, you will have 3 points of contact at Southeast Print Programs available at any time to give you prompt, personal service:
-Your Marketing Consultant
-Your Account Manager
-General Sales Manager


     We always looking forward to answer all of your questions about our services and your marketing needs. Give us a call when you are ready to begin, 1-800-377-4683, or fill out a Contact Form Here and we will contact you.